Working with Lloyds TSB to promote payroll giving

Lloyds TSB already had a successful scheme with 8,335 donors donating an annual income to charity of over £846,000.

However, because their policy on payroll giving was to allow local managers to make their own decision, parts of the branch network were receiving several requests for visits every week, whilst smaller and less accessible branches had never been visited. Similarly many head office sites and call centres had never allowed visits. This meant that a large percentage of staff were unaware of the scheme.

Lloyds TSB sent a request for information to all payroll giving PFOs with clear requirements, including evidence of strategies to support their objectives and referees. Sharing the Caring was unanimously chosen to promote the scheme across the Group.